The spread of e-waste has become a major global problem, the main cause of which is obsolete mobile phones. This review examines the factors influencing consumer behaviour towards recycling and purchasing refurbished mobile phones, especially in developing countries such as India, where mobile phone penetration is expected to increase to 92.6% by 2030. Despite the environmental damage caused by improper disposal of mobile phones. mobile phones containing toxic substances such as lead and cadmium have significant recycling potential due to valuable materials such as gold, silver and copper. This study uses the Extended Theory of Planned Behaviour (ETPB) and examines how attitudes, subjective norms, perceived behavioural control, environmental concerns, and past behaviour shape consumers' intentions to purchase refurbished cell phones. Data collection using standardized questionnaires and rigorous statistical analysis, including structural equation modelling (SEM), provides insight into the factors influencing consumer behaviour in the industry. The results emphasize the importance of promoting sustainable consumption practices and effective e-waste management strategies to reduce environmental impact and reap the economic benefits of mobile phone recycling.