The Indian constitution resolves to provide quality education to all citizens irrespective of discrepancies. In the effort to fulfil educational needs of the country, specifically for the diverse societies and cultures of the country the government has chalked out different educational categories namely, elementary education, secondary education, higher education, adult education, technical and vocational education. Higher education has spread in multidimensional wings like technical, general, professional education etc. Especially, in the liberalized era, privatization and internationalization of technical education has caused to heavy competition among private engineering and technical research institutions over the world including India. The purpose of the study is to locate sources of manpower to meet the job specifications. It is very important functions of the human resource manager because unless the right type of people is hired even best plans of the organization go in vein. The basic purpose of campus placement is to provide jobs to the students pursuing their final year course. It helps to identify whether aspiration of the students match with the employer or not. Campus recruitment is considered to be a significant factor for both the educational institutions and corporate. The primary objective of the present study is to focus on engineering students’ perception towards placements, education institutions quality deliverance of education and infrastructural facilities, and views of recruiters towards students’ potential. In addition, the other objectives of the study are to identify the methods and techniques followed in campus recruitment, to analyse the factors effect on campus drive, to find the competency level of the students, to know the standards and employability skills of students matches job specification or not, to study the efforts being taken by college management in conducting campus drive, to know the procedure adopted by the company for campus drive, to study the role played by hr departments of various companies in conducting campus drive and providing employability to the students. In this purpose, the population for the study consists of students of various Engineering colleges located in Visakhapatnam, East and West Godavari Districts in Coastal Andhra Pradesh.