Published Paper


A Study and Impact of Selfie Marketing Through Social Media among College Students

Dr. S. Rahini

Page: 666-673
Published on: 2024 June

Abstract

The study is about marketing of one self through selfie in various occasions and modes by youth. The study is trying to analyze various reasons and factors responsible for the selfies among college students the samples are taken from the Facebook  Id’s  merely 156 respondents selfie’s were analyzed under various situation from October  to November among the friend list. The result shows that the selfie mania is more dangerous now a days, this leads to cyber-crime any how some respondents are self-motivated for publishing their selfie  which improved their confidence,leadership skills etc.

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