Published Paper


Art Manager in Concert Event Planning: A Case Study of Paul Gilbert - Ibanez Guitar 2001 Asia Concert Series Shanghai Concert

Li Jia

Page: 289-304
Published on: 2023 November

Abstract

Paul Brandon Gilbert is one of the greatest American virtuoso instrumental rock guitarists and has been best known of his huge commercial success with the band “Mr. Big” in which he is the lead guitarist and vocalist. Gilbert has been voted the fourth placer on «Guitar One» magazine “Top 10 Greatest Guitar Shredders of All Time.” He has been also ranked no. 8 in Guitar World’s “50 Fastest Guitarists of All Time” list. This case study demonstrates how the researcher as the event manager for Gilbert’s 2001 Shanghai Tour Concert. All the details were presented to provide a good example of efficient project management work flow for an legendary international artist’s sensational concert.This paper concludes that art management is especially important as a specialized discipline both academically and practically.Especially the role of art manager in concert preparation scenario can never be overestimated.

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